What's A Done-For-You Marketing Campaign?

The 7 M's of Marketing

To truly understand what we mean when we say 'Done-For-You', you need to know the 7 M's that every marketing campaign needs to be successful. We describe each M below, along with an explanation of how SalesTeamLive's Done-For-You services take care of it for you.

1. The Market: The Market (or 'list') is a population segment that has a specific set of demographic characteristics. One type of market would be homeowners who have had a Notice of Default filed against them, while another might be homeowners with 3 bedroom 2 bath homes with a minimum of $50,000 in equity.
   
   Our Done-For-You campaigns have already identified the absolute best lists to target for each type of investment strategy - all you need to do is tell us what zip codes you want to do business in and we go buy the list for you. And, if you are a Gold or Platinum SalesTeamLive Member, you get the list for free.


2. The Message: In direct response marketing, there are many 'magic words' that copywriters will use to achieve the same goal - get the prospect to take some kind of action. Usually this 'Call to Action' revolves around calling a phone number or visiting a web site, but make no mistake about it - the whole point of the message is to get your prospect to raise their hand and contact you.
   
   SalesTeamLive partners with and hires the best copywriters in the business to craft 'magic words' specifically for each type of Done-For-You campaign we offer. These messages are continually being optimized and tested to ensure that they get the maximum amount of prospects to take action.


3. Media: You could have the best message in the world, but if you have no way to get it in front of the market you are targeting, it doesn't matter. There are many media types to help do this, including online (videos, web pages, SEM, Craigslist, etc.) and offline (direct mail, billboards, newspaper ads, radio, etc.), and all of them have their strengths and weaknesses.
   
   SalesTeamLive's Done-For-You Marketing Campaigns use direct mail because it is the single best way to reach a targeted market in a proactive manner. Within direct mail there are many different types of media, including postcards, letters, flyers and much more - we are constantly testing different Media, Message and Market combinations to optimize our campaigns and get you the highest return on your marketing dollars.


4. Multiplicity: This is quite often the Forgotten M, as most marketers will mail once to each prospect and then move on to the next batch. That's a big mistake. It is commonly known fact that the majority of deals are done after the third hit to a list - this means that most Real Estate Investors out there are leaving big money on the table by not following up with their prospects.
   
   Almost all of our Done-For-You campaigns are programmed to hit each prospect at least 3 times, giving you the maximum opportunity to reach each and every potential client. Also, Gold and Platinum Members get access to our online console, which allows them to manage their prospect records and take them on and off multiple hit campaigns.


5. Months: This M goes hand in hand with the one before it - if you hit a list multiple times, then you need to know over how many months you should try to reach the prospect. Another way of looking at months is to think of it as the frequency at which you want to send out your multiple hits.
   
   We use our proprietary campaign engine to program multiple hits for most of our Done-For-You Campaigns. We will vary the number of months a particular campaign may run based on the type of list you are hitting - if it is a more motivated list (a.k.a Pre-Foreclosure), we'll hit them more frequently than we would for a less motivated list, like Free and Clear.


6. Money: You have to spend money to make money, and one of the biggest expenses on the front end will be for the marketing. With our optimized campaigns, you will be getting the biggest return possible for your marketing dollars, but at the end of the day, you're still going to have to spend money to be successful.
   
   Our Gold and Platinum Done-For-You services come with access to your own personal Success Adivsor, who is a live person on our staff that is dedicated to supporting you and your business. We've run our campaigns with Real Estate Investors of all shapes and sizes, and our Success Adivsors are equipped to consult with you on the right marketing budget you should commit to to achieve your investment objectives.


7. Measure: There is no silver bullet in marketing, and even the greatest marketing campaigns in the world have an expiration date. That's why the biggest companies in the world are always changing their ad campaigns - they are watching the metrics on their campaigns and changing things up when they feel they are not getting the kind of results they expect.
   
   Most of our Done-For-You campaigns come equipped with a free tracking number so that we can track the Response Rate of the campaign. Our software system allows you to log in and get access to all the metric data as well, so that you are never in the dark about the performance of your campaign. And, if we see that your campaign is dipping below the national average, your Success Advisor will contact you to discuss your options to get maximum return on investment for your marketing dollars.